Effective Date: March 1, 2026
Way Associates, Inc dba The Way Agency ("we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, share, and safeguard your personal information when you visit our website at www.thewayagency.com or interact with our services. We have been proudly serving clients since 1998, and earning your trust is at the heart of everything we do.
By using our website or submitting information to us, you agree to the practices described in this policy. We encourage you to read it carefully so you understand how your information is handled.
Information We Collect
Personal Information You Provide
When you request a quote, fill out a contact form, or communicate with us, we may collect the following types of personal information:
- Full name, date of birth, and gender
- Email address and phone number
- Mailing address and property addresses
- Driver's license number and driving history
- Vehicle information (year, make, model, VIN)
- Property details (square footage, year built, construction type)
- Employment and income information
- Health information (for life and health insurance applications)
- Financial information relevant to underwriting (credit history, prior claims)
- Current insurance policy details and coverage history
Information Collected Automatically
When you visit our website, we automatically collect certain technical information, including:
- IP address and approximate geographic location
- Browser type, operating system, and device information
- Pages visited, time spent on pages, and navigation paths
- Referring website or search terms that brought you to our site
- Date and time of your visit
How We Use Your Information
We use the information we collect for the following purposes:
- Insurance Services: To provide insurance quotes, process applications, bind coverage, and service your policies throughout their lifecycle
- Communication: To respond to your inquiries, send policy documents, provide renewal reminders, and share important updates about your coverage
- Customer Relationship Management: To maintain accurate records of your interactions with our agency and ensure we provide personalized, efficient service
- Website Improvement: To analyze how visitors use our website so we can improve content, navigation, and overall user experience
- Legal Compliance: To comply with applicable laws, regulations, and insurance industry requirements
- Marketing: With your consent, to send you information about additional coverage options, insurance tips, or agency news that may be relevant to you
Information Sharing
We do not sell your personal information to third parties. We may share your information in the following circumstances:
- Insurance Carriers: We share your information with insurance companies for the purpose of obtaining quotes, binding policies, processing claims, and servicing your coverage. This is essential to our role as your insurance agency.
- Agency Management System: We use AgencyZoom, a customer relationship management (CRM) platform, to manage client relationships, track communications, and streamline our service. Your information is stored securely within this system.
- Service Providers: We may share information with trusted third-party vendors who assist us with website hosting, email delivery, analytics, and other business operations. These providers are contractually required to protect your data.
- Legal Requirements: We may disclose your information when required by law, court order, or government regulation, or when we believe disclosure is necessary to protect our rights or the safety of others.
Insurance Industry Disclosures
As an independent insurance agency, we routinely collect sensitive personal, financial, and health-related information as part of the insurance application and underwriting process. This is a standard and necessary practice in the insurance industry.
The sensitive data we collect -- including health conditions, financial details, driving records, and claims history -- is shared with insurance carriers solely for the purpose of evaluating risk, determining eligibility, calculating premiums, and placing coverage on your behalf. We handle this information with the highest level of care and in accordance with all applicable privacy laws and insurance regulations.
We follow guidelines established by state departments of insurance in Kentucky, Indiana, and Tennessee regarding the collection, use, and protection of consumer information.
Cookies and Tracking Technologies
Our website uses cookies and similar tracking technologies to enhance your experience and help us understand how our site is used.
Google Analytics (GA4)
We use Google Analytics 4 to collect anonymized data about website traffic and user behavior. This helps us understand which pages are most helpful, how visitors find our site, and where we can improve. Google Analytics uses cookies to gather this information, and the data is processed in aggregate form. You can opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on.
Advertising and Remarketing
We may use Facebook Pixel or similar advertising tools to measure the effectiveness of our advertising and to deliver relevant ads to people who have visited our website. These tools may collect information about your browsing activity across different websites.
Essential Cookies
Some cookies are necessary for our website to function properly, including cookies that remember your preferences and enable form submissions. These essential cookies cannot be disabled without affecting site functionality.
Most web browsers allow you to control cookies through their settings. You can typically choose to block all cookies, accept all cookies, or be notified when a cookie is set. Please note that disabling cookies may affect certain features of our website.
Data Security
We take the security of your personal information seriously. We implement a variety of measures to protect your data, including:
- SSL Encryption: Our website uses SSL (Secure Sockets Layer) encryption to protect data transmitted between your browser and our servers. You can verify this by looking for the padlock icon in your browser's address bar.
- Secure Form Submission: All quote request forms and contact forms on our website transmit data over encrypted connections.
- Access Controls: Access to personal information within our agency is limited to authorized personnel who need it to perform their job duties.
- Industry-Standard Protections: We follow industry best practices for data storage, transmission, and disposal.
While we strive to protect your information, no method of electronic transmission or storage is 100% secure. We cannot guarantee absolute security, but we are committed to maintaining strong protections and promptly addressing any security concerns.
Your Rights
You have the following rights regarding your personal information:
- Access: You can request a copy of the personal information we hold about you.
- Correction: You can ask us to update or correct inaccurate information in our records.
- Deletion: You can request that we delete your personal information, subject to any legal or regulatory obligations that require us to retain it.
- Marketing Opt-Out: You can opt out of marketing communications at any time by clicking the "unsubscribe" link in any marketing email, or by contacting us directly.
State-Specific Privacy Rights
Residents of Kentucky, Indiana, and Tennessee may have additional privacy rights under state law. These may include the right to know what personal information has been collected about you, the right to request deletion of that information, and the right to opt out of certain data-sharing practices. If you would like to exercise any state-specific privacy rights, please contact us using the information below, and we will respond in accordance with applicable law.
Children's Privacy
Our website is not directed to children under the age of 13, and we do not knowingly collect personal information from children under 13. If we become aware that we have inadvertently collected information from a child under 13, we will take steps to delete that information promptly. If you believe a child has provided us with personal information, please contact us immediately.
Third-Party Links
Our website may contain links to third-party websites, including insurance carrier websites, online payment portals, and client service portals. These external sites have their own privacy policies, and we are not responsible for their content or privacy practices. We encourage you to review the privacy policy of any third-party site before providing your personal information.
Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make changes, we will update the "Effective Date" at the top of this page. We encourage you to review this policy periodically to stay informed about how we protect your information. Your continued use of our website after changes are posted constitutes your acceptance of the updated policy.
Contact Us
If you have any questions about this Privacy Policy, would like to exercise your privacy rights, or have concerns about how your information is handled, please contact us:
Way Associates, Inc dba The Way Agency
PO Box 187
Owensboro, KY 42302
Phone: (502) 413-5335
Email: hello@thewayagency.com
Website: www.thewayagency.com
We will make every effort to respond to your inquiry within a reasonable timeframe.